WILLIAM HORKOFF

I am small town farm kid from Southern Alberta & have been passionate about sport performance my whole life. Growing up playing hockey at an elite level taught me the value of hard work, but the importance of a team.

I am a CPT & have been a coach in the fitness industry for 4 years and counting. My background stems from strength and hypertrophy training where I worked with hundreds of individuals looking to build muscle & improve body composition through developing proper eating habits and training optimally for muscle growth.

Since then I have been training to climb through the age group field with a goal of becoming a professional triathlete in the sport of IRONMAN. I am data/gear nut who loves the numbers & building relationships with like-minded people.

INNER ATHLETE COACHING was born - August 2023 & has since grown into small tight group of 30 athletes that I work with full time. My passion lies in helping others achieve their athletic potential through new and researched training methodologies in endurance sport. I recently became a registered INSCYD Coach & have the tools to utilize remote base testing with athletes to assess their physiology/metabolic profile. My knowledge base is constantly evolving as I gain experience in the sport. I am eager/driven to one day become a world re-known triathlon coach.