COACHING SERVICES
All coaching inquiries require submitting an application form. This helps coach Will understand your background, goals, and how we can best support you. Once your application is received, Coach William will personally follow up with a call to discuss next steps and see if we’re the right fit to work together as spots are extremely limited at this time.
A SUPPORTIVE ENVIROMENT
We form a close-working relationship with our athletes to continuously identify and remove any barriers hindering high quality training and the ability to perform optimally.
A METHODICAL APPROACH
We have a strategic approach that we bring to the coaching of athletes. By using a proven process and an iterative, individualised approach, you’ll always know how each workout, week or phase fits into your program and serves to move you closer to your goals.
AN EFFICIENT USE OF TIME
Helping Amateur athletes eliminate common pitfalls associated with self-coaching, apply leading best practice approaches and taking the guesswork out of your training.
CONSTANT ITERATION
Interpreting the wealth of data generated by Trainingpeaks takes time and expertise. We perform in-depth analyses of your training to maintain a constant cycle of learning, iteration and improvement.
TAILORED COACHING
$290CAD/MONTH
No cookie-cutter plans here. Your coaching is fully adaptive built around your unique goals, needs, and priorities.
I don’t run a tier system everyone I coach gets the same level of attention and commitment. Every athlete is a partner, not a number. I approach coaching as a collaborative relationship, because that’s the only way to actually unlock your true potential as an athlete.
Every athlete is expected to receive the foundation of:
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Training Delivered via TrainingPeaks (Premium account included in monthly fee)
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Strength Training Integration
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Nutrition Guidance (Training/Racing)
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Unlimited WhatsApp Communication
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Ongoing Feedback & File Analysis
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Flexible Check-in Calls
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Custom INNER ATHLETE Race Kit (Mauna Apparel)
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A Relentless, Tight-Knit Inner Athlete Community
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Team Races & Camps
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Exclusive Discounted Aero Testing In Selected areas
Additional options based on your needs:
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INSCYD Testing (Bike + Run)
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Advanced Aerodynamics Consultations
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Team Training Camps
Bottom line is you get exactly the support you need nothing less, nothing more.
REMOTE METABOLIC TESTING (INSCYD)
$275CAD (Bike/Run Package)
Get lab-grade physiological insights without ever stepping foot in a lab for Both Bike & Run.
Train smarter by unlocking your full metabolic profile all done remotely, from your own home.
Perfect for Triathletes, Cyclists or seasoned runners.
Included with your Remote INSCYD Test:
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Bike and Run Testing (no travel, no guesswork)
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Full Metabolic Profile PDF VO₂max, MLSS (lactate threshold), training zones, carbohydrate/fat usage, and much more
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60-Minute 1-on-1 Phone Call Deep-dive into your results, identify strengths/weaknesses, and outline next steps for your training
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Clear, Actionable Training Advice No fluff, just a clear roadmap based on your physiology
This is not just a test. It’s the blueprint to unlocking your next level & ensuring you are on the right track. You can use this data to take you're training to the next level or to share with your current coach!
Read more below about the PPD - Remote Based Physiology Test.
As always, reach out to Coach Will if you have any questions.
SINGLE SPORT COACHING
"Contact for Pricing"
For athletes who want expert coaching in one discipline without the Swim/Bike/Run package.
Whether you’re chasing a faster 10K, marathon PB, building bike power, or learning how to actually move water instead of fight it single-sport coaching gives you the same high-level support, just focused on one lane.
What’s included:
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Fully customized single-sport training plan delivered via TrainingPeaks
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Target-specific progressions built around your fitness, goals, and schedule
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Strength training integration relevant to your sport (optional but recommended)
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Unlimited WhatsApp communication
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Ongoing feedback, form cues, and file analysis
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Flexible check-in calls
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Access to the INNER ATHLETE community
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Optional INSCYD testing for deeper insights
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Optional technique/video analysis depending on the sport
Perfect for athletes who:
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Want structured run coaching
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Want a cycling-only program (indoor or outdoor focus)
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Want swim development without needing full-tri plans
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Are preparing for a single-sport race or building a specific weakness
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Already have a coach but need targeted help in one area
Bottom line: You get elite, personalized coaching but streamlined to the sport you want to level up.